About Excello

Excello Asia is an innovative management advisory firm combining “hands-on” customized financial advisory and management consulting expertise

We are a leading “boutique” advisory firm assisting our clients to achieve their strategic aspirations and to secure equity and/or debt capital to enable and accelerate future growth.

Headquartered in Hong Kong and have partners in China, Germany, Malaysia, Singapore and Taiwan.

Our founders and principals have logged well over 100 years of actual cross-border industrial experience and/or expertise in successfully advising clients.

We take great pride in our ability to meet and exceed our customers’ expectations.

Our Business

Excello Asia advises clients on corporate finance, mergers and acquisitions, private equity and debt placements, as well as restructuring and turnaround situations.

Mergers and Acquisitions (M&A) 

  • Focus on cross-border M&A including strategic partnerships and the acquisition or disposal of controlling and/or strategic stakes
  • Specialize in M&A for middle market and emerging high-growth companies
  • Combine in-depth industry knowledge, business acumen and a “common sense” commercial approach

Fund Raising

  • Raise equity and debt funding through our network of financial institutions, private equity funds and high net worth families
  • Facilitate the fund raising process to ensure that our clients will not need to divert their attention away from focusing on and managing their day-to-day business operation
  • Assist management with the preparation, review and discussion of business plans and forecasts and diligently prepare them for presentations to potential investors and/or lenders
  • Instill the management team with a commitment and confidence that their growth objectives and business plan are realistic and will be achieved and/or exceeded, and to ensure that their capital raise will be successful

Strategic Assessment

  • Evaluate companies’ management practices and corporate governance, corporate culture (“DNA”) as well as senior management beliefs and behaviors in terms of managing and growing the company

Change management

  • Act as a change catalyst and coach within the organization to determine and advise what steps need to be taken to deliver results that meet and exceed stakeholder and management expectations, customer/supplier requirements, and the needs of its organizations constituencies

Post Deal Integration

  • Establish Program Management Office (PMO) to set integration objectives and to achieve synergy targets
  • Deploy experienced staff to facilitate and to assist in executing desired corporate management processes and governance standards


Our Uniqueness

Senior Resources

· No junior or "on the job" training
· Only senior and experienced resources
· Hands-on approach


· Treat all clients as partners
· Direct and objective
· Entrepreneurial - treat client business as our business

Results Driven

· Execution and implementation focus
· No "thick" reports
· Pragmatic "common sense"
· No "pie in the sky" ideas 


· Pay for results not time-based fees

Our Experience

|  2009  |  2010  |  2011  |  2012 |  2013  |  2014  |  2016  |  2017   |  2018   | 2019 |


Capital raising for a data storage service provider
in Beijing, China 

Financial advisor
to the Seller  

Capital raising for an outdoor media business
in Shanghai, China

Financial advisor
to the Seller 

Sale of a fashion
publication business
in Shanghai, China

Financial advisor
to the Seller 


Capital raising for a hospital information software provider
in Shanghai, China

Financial advisor
to the Seller  


Divestiture of 2 cement plants
in Beijing, China 

Exclusive financial advisor
to the Seller 

Divestiture of a premium professional camera manufacturer in Sweden 

Financial advisor
to the Seller 

Divestiture of 1 MT cement plant in Guizhou, China

Financial advisor
to the Seller

Capital raising for a milk beverage business in
Inner Mongolia

Financial advisor
to the Seller 


Divestiture of a 5-star hotel
in Beijing, China

Financial advisor
to the Seller  

Acquisition of a global cosmetic packaging manufacturer
in the UK 

Exclusive strategic advisor
to the Buyer 


Divestiture of a premium
omega-3 oil manufacturer
in Germany 

Financial advisor
to the Seller  

Capital raising for a
world class polysilicon
manufacturer in Taiwan

Financial advisor
to the Seller 

Acquisition of a LED
street light manufacturer
in Germany 

Exclusive financial advisor
to the Buyer 

Capital raising for a
cosmetics packaging manufacturer in China

Exclusive financial advisor
to the Seller 

Acquisition of a sports
apparel distributor in China

Exclusive financial advisor
to the Buyer  


Acquisition of a premium
tour operator
in Hong Kong 

Exclusive financial advisor
to the Buyer 

Divestiture of an outdoor
media business
in Malaysia

Financial advisor
to the Seller 

Divestiture of healthcare
clinic chain in China

Financial advisor
to the Seller  

Acquisition of a European premium sports apparel and fashion business

Financial advisor
to the Buyer 


Divestiture of blow molding equipment manufacturer
in Taiwan

Financial advisor
to the Seller  


Capital raising for a 60 MW solar farm in Southern Europe

Exclusive financial advisor
to the Seller 

Capital raising for a 150MW solar farm development in Malaysia 

Financial advisor
to the Seller 

Capital raising for a
global social media

Exclusive financial advisor
to the Seller  


Divestiture of cosmetic packaging manufacturer
in China

financial advisor
to the Seller 

Capital raising for fabrication shipyard development
in Vietnam 

financial advisor
to the Seller 


Divestiture of Cabrinha and Adventure Sports in the USA

Financial advisor
to the Seller

Our Executive Team

John George Raos

Non-executive Chairman

Herman Heung

Managing Director, Asia

Norbert Jorek

Managing Director, EMEA

 John George Raos – Non-executive Chairman

Mr. Raos is the Non-executive Chairman of Excello Asia, he is a seasoned operational
and financial executive with global management and leadership experience focused on
value creation for clients across multiple industries.

Prior to Excello Asia, Mr. Raos served as Chairman and CEO of Insulmaster Holdings
Corp (Insulmaster) in the US. He is also part of the Advisory Board of ARK Electronics
Inc., the US arm of ARK Electronics, a PRC company engaged in the production and sale
of printed circuit boards (PCB’s) in Qingdao, China.

In addition, Mr. Raos was formerly the Chief Executive Officer of Precision Partners Inc.
(“Precision”) from 2000 through 2010. Precision was a privately owned world-class
contract manufacturer of complex precision machined components, tooling and
assemblies servicing the leading global Original Equipment Manufacturers (OEM’s).
Precision had operations in the US, Canada, Mexico and China and supplies the
Automotive Commercial Truck (light and heavy), Defense, Commercial Aerospace,
Refrigeration and Power Generation Industries.

From 1995 through 1999, Mr. Raos was President and Chief Operating Officer of USI
and also served as a Director. USI was organized in 1995 as a tax-free spin-off to
Hanson PLC shareholders. USI, a NYSE Company, with annual revenues of $3.4 billion,
was, at the time, an industrial management company with leading market positions in
Bath & Plumbing Products, Lighting and Hardware & Garden Tools.

Mr. Raos spent most of his professional career with Hanson Industries, Inc. (“Hanson”),
the U.S. arm of the multinational conglomerate Hanson PLC. Hanson’s operations
included Chemical, Building Materials, Forest Products, Aggregates, Coal, Propane, as
well as the industrial operations, which comprised U.S. Industries (“USI”).

At Precision, USI and Hanson, Mr. Raos participated in all aspects of Merger and
Acquisition activity including origination, finance and the negotiation of over $10 billion
of acquisitions and disposals. Some of the better-known larger acquisitions include SCM
Corporation, Kidde, Inc., Peabody Coal, Consolidated Goldfields, Quantum Chemical,
Odyssey Golf and Zurn Industries. At Precision, Mr. Raos successfully completed the
acquisitions of Electromac, MotorWheel and Berkshire Industries.

Mr. Raos, a CPA, spent five years with Price Waterhouse after graduating in 1970 from
Queens College, Flushing NY with a BA and a Major in Accounting. Mr. Raos
previously served on the Board of Xerium Technologies, Inc. (XRM (NYSE)), a leading
global supplier of rolls and engineered fabric to the paper industry. Prior to its sale to
Sierra Wireless, Mr. Raos also served on the Board of Numerex Corp., (NMRX
(NASDAQ)) a leading M2M wireless Technology Company that developed and
marketed a wide range of communications and information products and services.

Besides Hanson Plc, USI, Precision, Numerex and Xerium, Mr. Raos has also served as a
member of the Board of Directors of Dataflex Corporation, Smith Corona, United Pacific
Industries, Jade Technologies and was a Trustee of the American Management


Herman Heung – Managing Director, Asia

Mr. Heung has over 20 years of both industry and management consulting experience gained within international and multicultural environments. Focused industries include consumer products, financial services, industrial products, automotive, apparel, start-ups, manufacturing and electronics and communications in Asia, US and Europe. His areas of expertise include strategy development and implementation, operational improvement, mergers and acquisitions, post merger integration, fund raising and enterprise transformation.

Mr. Heung served as an advisor to several private equity firms as well as HK-listed & private companies.

He held senior positions with Booz and Company, A.T. Kearney and two other Big 4 consulting firms in Greater China. Before his consulting career, Mr Heung worked for Apple Computer in Singapore specialized in manufacturing automation and NCR Corporation in Canada.

Mr. Heung received Bachelor of Science in Mechanical Engineering and Philosophy from Carnegie Mellon University and Master of Engineering in Integrated Manufacturing Systems Engineering from North Carolina State University (Scholarship), USA.


Norbert Jorek – Managing Director, EMEA

Mr. Jorek has over 20 years of top level international business experience gained through leadership positions in industry and high-value management consulting, having lived and worked on all continents.

Mr. Jorek was the Group Executive Director at Murray & Roberts Holdings Ltd in South Africa. His executive experience focused on board-level responsibilities relating to corporate strategy and development, including significant experience and a track record in devising and executing transactions related to mergers, acquisitions, divestitures and joint ventures across various geographies. His experience encompasses the entire process, from the development of the strategic rationale, candidate screening and selection, due diligence, board presentations and approvals, negotiation and closing, to merger integration.

During his career as a Vice President and Partner at top management consultants A.T. Kearney, Mr. Jorek worked with CEOs and other senior management on strategic and organizational issues on the CEO Agenda, including corporate and business unit strategy, geographic expansion/globalization, restructuring, and organizational design and effectiveness. He developed significant intellectual capital on various global industry issues as well as on value growth and corporate performance (published by Business Week).

Mr. Jorek received Master degrees in business administration and economics from the University of Mannheim, Germany (Diplom-Kaufmann) and the Schulich School of Business at York University, Toronto (M.B.A.)


Excello Asia Limited
10 Floor, Central Building, 1-3 Pedder Street,Central 
Tel: +852-3478-7308 | Fax: +852-3975-2800

© Copyright 2019 Excello Asia Limited. All rights reserved